Real work, honestly measured

Conversion rate increase, first 30 days

Landing page rebuild for a women-focused family law practice

The firm's ads were generating clicks that rarely converted. We rebuilt the landing experience around a single consultation offer, tightened message match with the ads, and fixed mobile load speed.

• Clicks up 20% in the first 30 days on the same budget
• Conversion rate improved 1,355% from a very low baseline
• Higher-quality consultation requests reported by intake staff

Note: large percentage gains typically reflect improvement from a low starting baseline.

Cost per booked job, 90 days

Local campaign restructure for a two-market HVAC company

Spend was spread thin across broad keywords and one generic page. We narrowed to high-intent service keywords, built per-service landing pages, and added call tracking.

• Cost per booked job down 32% over 90 days
• Wasted spend on non-serviceable areas nearly eliminated via negatives and geo settings
• Clear per-service reporting for the first time

Demo requests, one quarter

Demand generation realignment for a workflow software vendor

The client was bidding on high-volume generic terms. Keyword research showed stronger intent in problem-specific long-tail queries, so we rebuilt campaigns and pages around those.

• Demo requests up 58% quarter over quarter
• Cost per qualified opportunity reduced while volume grew
• Sales team reported better-fit conversations

Qualified-lead rate vs. prior program

Lead quality overhaul for a regional solar installer

Lead volume was high but quality was poor. We added qualifying steps to the landing flow, adjusted audience targeting, and aligned creative with realistic savings language.

• Qualified-lead rate roughly doubled versus the prior program
• Total lead volume dipped slightly — by design — while booked appointments rose
• All creative reworked to meet platform policy requirements